Social Media Campaigns: Strategies for Public Relations and Marketing

ISBN-13: 9780367896294 / Angielski / Twarda / 2020 / 210 str.

Carolyn Mae Kim

Opis

Focusing on the core principles of how social media craft reciprocal, one-to-one connections with brands, this second edition outlines a four-step process for developing a successful social media campaign.

Spis treści

1. Introduction 

2. Listening  

3. Strategic Design  

4. Creative Engagement 

5. Implementation & Monitoring 

6. Evaluation

O autorze

Carolyn Mae Kim is an associate professor of public relations at Biola University, USA. Her research specialties include credibility, digital strategy, media ecology and public relations education.