Social Media Analytics and Practical Applications: The Change to the Competition Landscape

ISBN-13: 9781032051390 / Angielski / Twarda / 2022 / 66 str.

Subodha Kumar; Liangfei Qiu

Opis

This book provides a framework that allows you to understand and analyze the impact of social media in various industries. It illustrates how social media analytics can help firms build transformational strategies and cope with the challenges of social media technology.

Spis treści

1. Evolution of Social Media. 2. Wisdom of Crowds Meets Social Media. 3. Social Media and Firm Strategies. 4. Social Media, Fake Reviews, and Machine Learning Methods. 5. Social Media and Healthcare. 6. Social Media and 5G in Telecommunication. 7. Future Trends and Challenges in Social Media