Social Marketing and Sustainable Development Goals (SDGs): Case Studies for a Global Perspective

ISBN-13: 9783031273766 / Angielski / Twarda / 2023 / 389 str.

M. Mercedes Galan-Ladero; Helena M. Alves

Opis

This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book takes an international approach, gathering cases developed in different countries and cultures around the world.

Spis treści

Introduction

Theoretical Background: Social Marketing and Sustainable Development Goals (SDGs). 

Part I: Cases on Social Inequality

Case 1: Social Marketing for Improving Women's Rights. The Case of Dowry in Pakistan

Case 2: “NO ES DE HOMBRES” (That’s Not Manly) A Campaign for Gender Equity in Mexico

Case 3: An Open-Source Solution for Social Change: The Goodpush Alliance

Case 4: “We Know What We Are Doing” – Campaign Toolbox Against the Shortage of Young People in Skilled Crafts Professions

Case 5:  Corporate Social Marketing and the Labor Inclusion of People with Disabilities. A Case Study of Ilunion Hotels

Case 6: “YOU CAN´T ASK THAT:” Asking and Understanding to Achieve more Inclusive Societies

Case 7: The Use of Events to Achieve Social Change: The Case of Ilga Portugal

Case 8: Integrating the Environmental, Social, and Economic SDGs into an Educational Organization

Part Ii: Cases on Regional Inequalities

Case 9: Social Marketing Strategies to Attract Immigrants to Depopulated Areas. The Case of Hyogo Prefecture in Japan

Case 10: Inland Paladins or Wanderlusts? Fighting Rural Depopulation and Promoting Sustainable Development in an Inland City of Portugal

Case 11: A Social Marketing Program for Local Products and a Local Market: The Case of Setúbal, Portugal

Case 12: The “Smart Destinations” Model from The Perspective Of Social Marketing. The Case Study of Gijón as an Example

Case 13: Colors and a Pincho of Salt: The ‘Sustainable Mexico Reborn’ Strategy for Enhancing Quality Education.- Part III: Cases on Environment, Healthy Lifestyles and Responsible Consumption

Part III: Cases on Environment, Healthy Lifestyles and Responsible Consumption

Case 14: Supporting Well-Being In People and Helping Pollinators through a Community Garden Project

Case 15: Corporate Social Marketing for Sustainable Animal Well-Being: The Pedigree Promotion of Homeless Dog Adoption

Case 16: The Power of our Diet: Less Meat for a Healthier Life and Planet

Case 17: The Green Button Social Marketing for a Government Seal to Support more Sustainable Purchasing Decisions when Buying Textiles

Case 18: Reducing Salt Consumption through a Nudge Technique: The Case of Pão.Come 

Case 19: Social Marketing and Sdg 12 on Social Networks: A Case Study of Carrefour on Instagram and Twitter

Case 20: How can Social Marketing Help the Sustainability of Water Use in Tourism? The Case of Tourist Accommodation

Case 21: The Spanish Cancer Association: Supporting SDGs

Case 22: The Central Lechera Asturiana Women's Race: A Case of Social Marketing Oriented to the Practice of a Healthy Lifestyle for Women and Girls

O autorze

M. Mercedes Galán-Ladero is an Associate Professor (Prof. Contratado Doctor) in the Department of Business Management & Sociology, at the University of Extremadura (Spain), where she teaches marketing courses. She is currently engaged in innovative research in the areas of social marketing, cause-related marketing and CSR, as well as ethnocentrism, local food products and their internationalization. 

Helena M. Baptista Alves is a full-time Professor in the Department of Business and Economics, University of Beira Interior (Portugal), where she teaches at the Graduate, Master and Doctoral levels. She is a researcher at the Centre for Research in Business Sciences. Her areas of expertise are Social Marketing, Services Marketing, Educational Marketing, Student Satisfaction, Public Marketing, and Relationship Marketing.