Social Marketing: Behavior Change for Good

ISBN-13: 9781071851647 / Angielski / Miękka / 2023 / 488 str.

Nancy R. Lee; Philip Kotler; Julie Ann Mitchell

Opis

Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process.