Social Marketing - International Student Edition: Behavior Change for Social Good

ISBN-13: 9781544371863 / Angielski

Nancy R. Lee;Philip Kotler

Opis

Bestselling authors Nancy R. Lee and Philip Kotler guide students and practitioners through each stage of the social marketing campaign process with their 10 Step Strategic Social Marketing Planning Model. The sixth edition includes expanded coverage of social media, 27 new case studies and dozens of new examples related to today's most pressing social problems, including climate change, youth suicide, the opioid epidemic and more.