Social Innovation, Inc.

ISBN-13: 9780470614501 / Angielski / Twarda / 2010 / 256 str.

Jason Saul

Opis

Could Wal-Mart offer a better solution to healthcare than Medicaid? Could GE help reduce global warming faster than the Kyoto protocol? Social Innovation, Inc. declares a new era where companies profit from social change. Leading corporations like GE, Wellpoint, Travelers and Wal-Mart are transforming social responsibility into social innovation and revolutionizing the way we think about the role of business in society. Based on four years of measuring the social strategies of America's leading corporations, Jason Saul lays out the five strategies for social innovation and offers a practical roadmap for how to get started.

• Explains the fundamental shift in the role of business in society, from social contract to social capital market
• Identifies the 5 social innovation strategies: submarket products and services, social points of entry, pipeline talent, reverse lobbying, and emotive customer bonding
• Offers step-by-step guidance for creating economic value through positive social change

Social Innovation, Inc. is about making social change work for the business, and in turn staying relevant in the new economy.

Spis treści

Introduction.

I The New Economics of Social Change.

1 The Rise of the Social Capital Market.

2 Responsibility Is Not a Strategy.

3 Corporate Social Innovation.

II Five Strategies for Corporate Social Innovation.

4 Strategy One Create Revenues Through Submarket Products and Services.

5 Strategy Two Enter New Markets Through Backdoor Channels.

6 Strategy Three Build Emotional Bonds with Customers.

7 Strategy Four Develop New Pipelines for Talent.

8 Strategy Five Influence Policy Through Reverse Lobbying.

III The Roadmap to Social Innovation.

9 Creating a Culture of Social Innovation.

10 The Formula for Social Innovation.

11 Implications of the Social Capital Market.

Notes.

Acknowledgments.

About the Author.

Index.

O autorze

Jason Saul is one of the nation′s leading experts on measuring social impact. He is a Lecturer of Social Enterprise at Northwestern′s Kellogg School of Management and the CEO of Mission Measurement LLC, a strategy consulting firm that helps corporations, nonprofits, and the public sector measure and improve social impact.

Blurb

Praise for Social Innovation, Inc.

"A must–read for business leaders, policy makers, and not–for–profit executives. Social innovation may be one of the greatest untapped business opportunities and the way to reconcile responsibility and profits." William M. Daley, vice–chairman and head of corporate responsibility, JPMorgan Chase, and 32nd United States Secretary of Commerce

"Social Innovation, Inc. is not about companies doing good for good′s sake. Jason Saul provides business leaders with sensible strategies for creating social value as integral drivers of business strategy. His ideas come alive with practical examples from the field." Allen S. Grossman, professor of Management Practice, Harvard Business School

"A must–read for corporate CEOs, business leaders, and entrepreneurs. Corporate philanthropy no longer has to be an obligation for business; this groundbreaking book shows how any company can make social innovation into a business strategy and address one of the great remaining untapped business opportunities." Morris Miller, managing director, Cutstone Ventures, LLC, and former CEO, co–chairman, and co–founder, Rackspace Hosting

"Jason Saul is framing the big issue for capitalism in the 21st century. In a totally transparent world the truth is immediately available for all to see. Unless companies commit themselves to being good they simply won′t do well." Mats Lederhausen, founder, BE–CAUSE, and former managing director, McDonald′s Ventures

"Social Innovation, Inc. will help lead the way toward the mainstreaming of an important and creative new framework for us all, from businesspeople to philanthropists, investors to customers, in how we think about integrating social factors into initiatives. Through the work of creative yet practical thinkers such as Jason Saul, we hope that private and public sector leaders alike are rapidly inspired to begin to think differently about the wider social perspective of their policies and practices." Stephen J. George, co–founder and CIO, Capricorn Investment Group