Social Influence, Power, and Multimodal Communication

ISBN-13: 9780367465278 / Angielski / Miękka / 2022 / 304 str.

Francesca D'Errico

Opis

Social Influence, Power, and Multimodal Communication reveals how democratic leaders and dictators exploit multimodal communication to convince or seduce their audiences, using words, voice, gesture, face, gaze and posture to boast about their merits or insult and ridicule rivals.

Spis treści

Introduction  1. A Socio-Cognitive Model of Mind, Social Interaction, Emotion, and Communication  2. Social Influence and Persuasion  3. Persuasive Discourse  4. Persuasive Gesture, Persuasive Gaze  5. Dominance and its Signals  6. Charisma: The Gift of Influence  7. Benito Mussolini. Charisma in Words and Multimodal Communication of an Italian Dictator.  8. How to Increase One’s Power by Decreasing the Other’s. The Force of Discredit  9. Subtle Ways to Discredit in Debates. Comments by Words, Face, and Body  10. Attacking the Opponent’s Image. Insult as a Weapon for Political Discredit  11. A Laughter Will Bury You. Ridicule as a Discrediting Move  12. Irony and Ridicule in a Judicial Debate  13. Parody as a Political Weapon  14. Cognitive, Affective, and Persuasive Effects of Political Parody  15. Conclusion