Social Influence : The Ontario Symposium, Volume 5

ISBN-13: 9780898596786 / Angielski / Twarda / 1987 / 316 str.

Mark P. Zanna;James M. Olson;C. P. Herman

Opis

First published in 1987. Routledge is an imprint of Taylor & Francis, an informa company.

Spis treści

I. COMMUNICATION AND PERSUASION 1. The Heuristic Model of Persuasion 2. Stalking Rudimentary Processes of Social Influence: A Psychophysiological Approach 3. Cognitive Processes in the Formation, Change and Expression of Attitudes 4. A Functional Approach to Attitudes and Persuasion II: COMPLIANCE AND CONFORMITY 5. Self-Perception Theory: A Current Perspective 6. The Effects of Collective Actions on the Attitudes of Individual Group Members: A Dissonance Analysis 7. Compliance Principles of Compliance Professionals: Psychologists of Necessity 8. Goals and Strategies of Persuasion: A Cognitive Schema for Understanding Social Events 9. Majority and Minority Influence: A Social Impact Analysis 10. Influence Processes, Problem Solving and Creativity 11. Information and Affective Value: A Case for the Study of Individual Differences and Social Influence III. COMMENTARY 12. Social Influence Research: New Approaches to Enduring Issues

O autorze

Mark P. Zanna University of Waterloo, James M. Olson University of W estern Ontario , C. Peter Herman University of Toronto