Social Entrepreneurs: Can They Change the World?

ISBN-13: 9781137520074 / Angielski / Miękka / 2017 / 288 str.

Frank Martin; Marcus Thompson; Suzanne Mawson

Opis

Social enterprises constitute a rapidly growing sector of the business community, both in the UK and overseas. The second edition of Social Enterprise focuses on how to grow these businesses, with a particular emphasis on high impact social enterprises, demonstrated through a wealth of international case studies.

Spis treści

1. What Makes a Social Venture Special? 2. The Nature of Social Entrepreneurs 3. Starting a Social Venture 4. Marketing for a Social Venture 5. Social Venture Income Streams 6. Thinking Internationally 7. Disruptive Thinking, Creativity and Social Innovation 8. Scaling up for Success 9. Assessing Impact.

O autorze

Marcus Thompson is a teaching fellow at Aberdeen University Business School, UK, specialising in business strategy and entrepreneurship.

Suzanne Mawson is Lecturer in Entrepreneurship and Enterprise at the University of Stirling, UK.

Frank Martin is a former teaching fellow at the University of Stirling, UK, and the founder of Performance Through People International (PTPI).