Social Computing and Social Media: Applications in Marketing, Learning, and Health: 13th International Conference, Scsm 2021, Held as Part of the 23rd

ISBN-13: 9783030776848 / Angielski / Miękka / 2021 / 475 str.

Gabriele Meiselwitz

Spis treści

Influencer Engagement Rate Under Scalable Machine Learning Approaches.- Action-Aware Restricted Stream Influence Maximization Model to Identify Social Influencers.- Multimodal Analysis of Client Persuasion in Consulting Interactions: Toward Understanding Successful Consulting.- Advertising on the Web: Soft Narration or Hard Promotion.- The impact of Social Media Marketing on Impulse Buying.- Notes on Advertising Logics in Food Applications.- Studying the Influence of Social Media Use on Sales Performance: the Role of Relational Mediators.- Prediction for Private Brand Items Purchase Behavior of Hair Salons Using Bayesian Survival Analysis.- First Steps in The Entrepreneurial Practice of Marketing.- Customer Visit Prediction Using Purchase Behavior and Tendency.- Verification of Probabilistic Latent Semantic Analysis Clustering Solution Stability and Proposal of Optimal Initial Values Setting Method.- Consumer Attitude and Behavior during Black Friday and Cyber Monday.- The Challenges and Policy Issues Faced by Saudi HEIs when Adopting or Formulating Social Media Policies.- Analyzing the Student eXperience Concept: A Literature Review.- Exploring Factors of an Inclusive Textbook Access Program in Computer Technology Courses.- Online Learning and Student Satisfaction in the Context of the COVID-19 Pandemic.- Activity Comparison of the Participants using Japanese as L2 and their L1 in Group Discussion.- Serious Games in STEM: Online Collaborative Design of a Lunar Simulator.- Safeguarding Academic Integrity in Crisis Induced Environment: A Case Study of Emirati Engineering and IT Students in a Private University in the UAE.- Efficacy of Group Work in the Online Platform: An Exploration of Multicultural Undergraduates’ Attitudes in Online Academic Writing Classes.- Design, Implementation and Evaluation of a Technical Platform that Supports Spanish Speaking Children with Intellectual Disabilities Learn English as a Second Language.- Student eXperience in Times of Crisis: A Chilean Case Study.- Social Media During the COVID-19 Pandemic: A Public Health Crisis or a Political Battle? .- The Covid-19 Crisis: an NLP Exploration of the French Twitter Feed (February-May 2020.- Supporting Students while Shifting to Online Learning During COVID-19: Community College Feedback from Several Computing Courses.- Life Clock: Developing a Technological Platform to Promote Active Ageing.- Layer Zero: An Approach for Deepening Self-Reflection on Instagram Shares.- Role of Social Media in Coping with COVID-19 Stress: Searching for Intergenerational Perspectives.- Gamified Mobile Health Interventions for Mental Well-being of Older Adults.- Pandemic Discussions in VKontakte: Hopes and Fears.- Coaching Older Adults in Health Games: A Goal Oriented Modelling Approach.- Isolation and Use of Social Media by Autistic Individuals during Covid-19 Lockdown: Perceptions of Caregivers.- Infusing Motivation into Reminders for Improving Medication Adherence.