ISBN-13: 9780367892180 / Angielski / Miękka / 2019 / 150 str.
ISBN-13: 9780367892180 / Angielski / Miękka / 2019 / 150 str.
Most international business practice involves the mixing together of cultures, and business success demands an appreciation of the influences of culture on behaviour. This book exposes the workings of this ‘human capital’ in a variety of Asian business environments. It was first published as a special issue of the Asia Pacific Business Review