Smurfit-Stone Container Corporation

ISBN-13: 9783640338030 / Angielski / Miękka / 2009 / 24 str.

Kimberly Wylie

Opis

Seminar paper from the year 2004 in the subject Economics / Business, Miscellaneous, printed single-sided, University of Phoenix, 6 entries in the bibliography, language: English, abstract: Smurfit-Stone Container Corporation is the leader in the paper packaging industry. Formed by a merger, in 1998, the company has recently had financial difficulties, in their inability to show a modest profit. This paper will analyze Smurfit-Stone utilizing various methods in order to fully understand the company and the environment it operates in. From there, an amended corporate strategy will be offered, along with the anticipated responses from its major competitor.