Sme Internationalization Strategies: Innovation to Conquer New Markets

ISBN-13: 9781786301536 / Angielski / Twarda / 2018 / 368 str.

No Mie Dominguez

Opis

Internationalization is a strategic issue for companies as it is today the central axis for the development of small and medium-sized enterprises (SMEs).

Spis treści

Part 1. Internationalization of SMB, choice of localization and bridgehead strategies : A review on Literature
Chapter 1. Internationalization strategies of SMB
Chapter 2. Localization strategies of SMB

Part 2. Research methodology and empirical study presentation
Chapter 3. Epistemology and research methodology
Chapter 4. Internationalization of the five SMB

Part 3. Deployment of bridgehead strategies : motivations, actions, difficulties
Chapter 5. the motivations for bridgehead strategies implementations
Chapter 6. Implementation of bridgehead strategies