Smash: Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth

ISBN-13: 9781787437982 / Angielski / Twarda / 2018 / 320 str.

Kaj Erik Storbacka; Suvi Nenonen

Opis

Market shaping is a powerful strategy that unleashes value gains from greater market size, efficiency and profitability. This book, written by experts in the field, presents a universal, teachable, and actionable framework for understanding and shapingmarkets.