Smartphone Start-Ups: Navigating the iPhone Revolution

ISBN-13: 9783319885230 / Angielski / Miękka / 2018 / 192 str.

Claudio Giachetti

Spis treści

1. introduction: Aim of the Book and Methodology.- Part I. Smartphone Start-Ups Attempting to Replicate the iPhone Success.- 2. Explaining Apple's iPhone Success in the Mobile Phone Industry: The Creation of a New Market Space.- 3. Xiaomi: A High-End Low-Price Smartphone Start-Up trying to Diffuse its own Platform.- 4. Stonex One: A High-End Smartphone at a Fair Price?.- Part II. Smartphone Start-Ups in the Luxury Market.- 5. Vertu: An Internal Nokia Start-Up Creating the Luxury Mobile Phone Industry.- 6. Savelli: A Luxury Smartphone for Affluent Women with a Passion for Jewellery.- 7. Conclusions: What have we Learned from the Cases of Smartphone Start-Ups?.

O autorze

Claudio Giachetti is Associate Professor of Strategy at Ca' Foscari University of Venice, Italy. His primary research interests concern competitive dynamics and product innovation in rapidly changing technological and institutional environments. Claudio's research has been published in various journals, including Academy of Management Journal, Strategic Management Journal, Research Policy, Strategic Organization, and Long Range Planning, among others.

Blurb

‘This book presents a fascinating journey through several cases of start-ups in the handset vendors business. A “must-read” for anyone interested in the strategies of start-ups in new industries.’

—Alfonso Gambardella, Professor of Management, Bocconi University, Italy

‘Giachetti’s well-researched book is an in-depth analysis of the proliferation of the device as a mass market essential as well as a luxury good. It is essential reading for researchers studying the smartphone sector and mobile technologies in general.’

—Ram Mudambi, Professor of Strategy, Temple University, US

‘This book guides the reader to learn about the golden rules for a smartphone start-up to leverage market opportunities and lead new markets.  A must-read for all entrepreneurs, not only those in the mobile industry.’

—Monica Basso, Research Vice President, Gartner

This book provides detailed examination of start-ups which entered the smartphone industry following the revolution triggered by Apple with its iPhone in 2007. Analytical case studies explore the rationale behind the business models, financing cycles, and factors that helped start-ups sustain their own growth. By studying these companies through the lens of entrepreneurship and competitor analysis, the author investigates not only the opportunities that can arise from technological evolution, but also the uncertainty that has developed surrounding the industry’s future.

Claudio Giachetti is Associate Professor of Strategy at Ca' Foscari University of Venice, Italy. Claudio's research has been published in various journals, including Academy of Management Journal, Strategic Management Journal, and Research Policy.