Smart Things to Know About E-Business

ISBN-13: 9781841121697 / Angielski / Miękka / 2002 / 276 str.

Mike Cunningham

Opis

Smart Things to Know About E-Business is the latest volume in a revolutionary series that offers a completely new learning experience for hassled business people. This book delivers an insightful introduction to the fundamentals of e-business as well as actual experiences and practical cutting edge tips from today's hottest gurus. Readers will benefit enormously from such clever features as -Smart Things to Say-; -Great answers to tough questions-; -Killer questions-; -Smart Voices- and -Smart people to have on your side-. The business world is buzzing with breakthrough ideas about everything from e-commerce and branding to strategy, change and customers. Smart brings these ideas together to equip the next generation of e-business hotshots with the secrets of success.
Michael J. Cunningham is the President and CEO of the Harvard Computing Group in Boston, Massachusetts.

Spis treści

What is Smart?

Preface

E–Business –
The History of the Internet "So Far"

Think E–Business –
Think Change!
E–Business Technologies that Matter

Electronic Consumers –
Attracting. Predicting ang Engaging them

B2B –
Business–to–Business E–Business (It′s Not Just About Consumers)

Building Your Own Strategy

Making It Happen –
Doing E–Business

Using Technology in the Enterprise –
How Executives can Change Their Organisations

Recommended Reading

Glossary

Index

O autorze

MICHAEL J CUNNINGHAM is the President and CEO of the Harvard Computing Group in Boston, MA. He is the author of B2B: How to Build a Profitable E–Commerce Strategy and Partners.com: How to Profit from the New DNA of Customers.

Blurb

We have reached a new phase in the development of the Internet and the World Wide Web that may be even scarier than the first. Many organizations have already moved into the sector but the rules are still changing. Smart managers know that now, more than ever, the way in which we embrace e–business will determine our potential for success.

If you really want to know about e–business Smart Things to Know about E–Business (a comprehensively revised and updated edition of Smart Things to Know About E–Commerce) is the book for you. Cunningham provides a complete grounding in the principles of e–business, from technology and first steps to marketing, strategy and customer care and retention. Smart Things to Know about E–Business goes beyond the basics however to look at the new trends emerging as e–business moves from hype to profit, including:
∗ B2B models
∗ The RSP revolution
∗ Partners and partnering
∗ Peer–to–peer and community models
∗ New strategic thinking
Smart Things To Know about E–business equips you with the necessary information to understand where the bodies are buried before you start out on your journey. Smart practitioners know that they need to understand the technology, its impact on the organization, and the importane of new business models. Smart Things To Know about E–business is the most thorough grounding available in this fast–changing field. Read it and watch your sales and profits take off!