Smarketing: How to Achieve Competitive Advantage Through Blended Sales and Marketing

ISBN-13: 9780749483586 / Angielski / Miękka / 2018 / 248 str.

Tim Hughes; Adam Gray; Hugo Whicher

Opis

Understand the concept of 'Smarketing' - the merging of sales and marketing departments to break down organizational silos - to achieve stronger, more streamlined business growth

Recenzje

"That old, moss-covered wall between sales and marketing in the brick-and-mortar world has been showing its age for a long time now. Some of us shout about it, but Hughes, Whicher and Gray take action and provide some answers." Ted Rubin, CMO and Advisory Board Member at Photofy, MC and Host at Brand Innovators Summits, and Co-Founder of Prevailing Path

Spis treści

• • Chapter - 01: Why marketing in its current form is dead;
  • Chapter - 02: Why sales in its current form is dead;
  • Chapter - 03: Where are customers falling between sales and marketing departments?;
  • Chapter - 04: The sales and marketing department of the future;
  • Chapter - 05: Implementing smarketing into your company;
  • Chapter - 06: How do you implement a smarketing programme?;
  • Chapter - 07: Challenges of smarketing and how to overcome them;
  • Chapter - 08: Governance and measures you will need to implement a smarketing program;
  • Chapter - 09: Practical tools to support your smarketing program;
  • Chapter - 10: Account based marketing - A new way to organize sales;
  • Chapter - 11: Conclusion - How will smarketing prepare you for the future?

O autorze

Tim Hughes, based in London, UK, is co-founder and CEO of the global social selling company, DLA Ignite. He was listed as one of the top eight sales experts to follow globally by LinkedIn in 2021 and has been ranked as one of the most influential people in social selling by Onalytica. As a universally recognized pioneer and exponent of social selling, Hughes has advised and helped many organizations achieve their social selling and influencer marketing objectives. He is the co-author of Smarketing, also published by Kogan Page. Adam Gray has a lifetime of experience working in digital marketing, and has spent over a decade focusing purely on social media marketing. He is one of the founders of Digital Leadership Associates, and was formerly the Head of Client Social MEdia (EMEA) for Oracle. Hugo Whicher is the Head of SaaS (Software as a Service) at Oracle, where he provides social selling and account based marketing across a 'virtually' merged sales and marketing team.