Small Firms in Global Competition

ISBN-13: 9780195078251 / Angielski / Twarda / 1994 / 160 str.

Tamir Agmon; Richard Drobnick

Opis

As large firms move into international markets, smaller firms find it increasingly difficult to compete internationally. This book explores the nature of the international market for smaller firms and discusses ways that they can compete and use their unique competitive advantages in the global markets. The chapters examine niche markets that do not require economies of scale and ways of rethinking the relationship between local and global markets. Tamir Agmon and Richard L. Drobnick also explore the need to design new control systems across borders that recognize local norms and the new accounting systems that have developed based on differing country environments.

Recenzje

At last something for small businesses in the international arena! This book fills a void. Small firms are too often overlooked by management scholars who tend to study multinationals when analyzing competitiveness in a global market place. But many small firms can also compete globally if they have the right management tools. Small Firms in Global Competition provides these tools. This book is must reading for the owners and managers of these companies and for students of international management.