Small Business for Dummies

ISBN-13: 9780730384847 / Angielski / Miękka / 2021 / 392 str.

Veechi Curtis

Spis treści

Introduction 1Part 1: Getting Started 5Chapter 1: Is Small Business for You? 7Chapter 2: Figuring Out What's So Special about You (And Your Business) 23Chapter 3: Starting from Scratch, Buying a Business, or Joining a Franchise 39Part 2: Finding Your Entrepreneurial Spirit 61Chapter 4: Separating Yourself from Your Business 63Chapter 5: Staying One Step Ahead 79Chapter 6: Creating a Business Plan 93Chapter 7: Getting the Legals Right 107Part 3: Planning for Profit 127Chapter 8: Figuring Out Prices and Predicting Sales 129Chapter 9: Building Profit Projections 147Chapter 10: Calculating Your Break-Even Point 165Chapter 11: Creating Your Marketing Plan 175Part 4: People Power 197Chapter 12: Making Service Your Business 199Chapter 13: Becoming an Employer 217Chapter 14: The Art of Management 229Part 5: High Finance 249Chapter 15: Financing Your Business 251Chapter 16: Cooking the Books 267Chapter 17: Understanding Financial Statements 281Chapter 18: Taming the Tax Tyrant 303Part 6: The Part of Tens 321Chapter 19: Ten Things to Do If You Hit Hard Times 323Chapter 20: Ten Tips for Selling Your Business 331Index 341

O autorze

Born in Scotland, Veechi Curtis attended university in Bathurst, NSW, where she completed her degree in Accountancy and Business Management. Specialising in business consulting and accounting software training, she has been an MYOB Certified Consultant and QuickBooks trainer for over a decade, training many hundreds of businesses in how to make their accounting software work for them.As a journalist, she has written for many publications including Australian PC World, Australian Personal Computer, CCH Australia Limited and a columnist for the The Sydney Morning Herald.Curtis is a qualified accountant and business consultant who specialises in teaching small businesses about technology and finance. She is the author of MYOB Software For Dummies (now in its seventh edition); QuickBooks For Dummies, Second Edition; Small Business For Dummies, Fourth Edition; and Creating a Business Plan For Dummies (publishing March 2014).