ISBN-13: 9780415678186 / Angielski / Miękka / 2011 / 350 str.
ISBN-13: 9780415678186 / Angielski / Miękka / 2011 / 350 str.
Products and services created by small and medium sized organizations account for the vast majority of economic activity across the globe. These organizations will prove vitally important to the emerging and developing economies that will shape future decades. Small Business Management in Cross-Cultural Environments is one of very few books to take the cross-cultural context as an opportunity to analyse and discuss the key concepts of small firm management in different parts of the world. This textbook covers important topics, such as: