Small Business Management and Entrepreneurship

ISBN-13: 9781473773899 / Angielski / Miękka / 2021 / 512 str.

Nick (King's College London) Wilson

Spis treści

Part I. Understanding small business and entrepreneurship1. Small business in the economy2. Entrepreneurship, the entrepreneur and the owner-manager3. The small business and entrepreneurial environment4. Innovation and the marketplace5. Information and helpPart II. Creating the entrepreneurial small business6. Business planning7. Successful small business strategies8. Start-ups and franchises9. Buying an existing business10. Forming and protecting a businessPart III. Managing the entrepreneurial small business11. Management of people and resources12. Marketing13. Money matters for small business14. Business exits and realizing value

O autorze

Professor David Stokes is Emeritus Professor of Entrepreneurship, in the Small Business Research Centre (SBRC), Kingston Business School, Kingston University, London. Following education at Oriel College, Oxford and the City University Business School, his management career has been with large and small enterprises in the private and public sectors. The subject of his Ph.D. thesis was small enterprise development in the public sector, and he has been involved in many research studies into diverse aspects of small business management, including marketing, critical survival factors and raising finance. Professor Nick Wilson is Professor of Culture and Creativity at the Department of Culture, Media and Creative Industries, King s College London, where he founded the MA in Arts & Cultural Management. He was previously Principal Lecturer in Entrepreneurship and Small Business at Kingston University, and Course Director of the Programme of Masters courses in the Creative Industries & the Creative Economy.