Skill Enhancement Strategies : An Assessment of Entrepreneurial Orientation among Youth

ISBN-13: 9783659964398 / Angielski / Miękka / 2017 / 172 str.

Pretheeba Pratheesh; Ramachandran Venkatapathy

Opis

Entrepreneurial Orientation (EO) has become as a focal concept in the domain entrepreneurship. EO refers as salient strategic decision making process and style which engrossed in entrepreneurial undertakings. It is believed seizing EO attitude may increase the individuals' propensity to engage in autonomous, innovative, proactive, risk taking and aggressive competitive behavior to start new venture. The early exploration of EO attitudinal behavior may take a long way in successful entrepreneurship. This book contributes to nurture "Youth Entrepreneurship" in India via fostering EO to curtail youth unemployment. The research in this book assesses the EO of the Youth in India by taking entrepreneurial awareness, societal value and I-E locus of control as the predecessors. This book will be helpful in career guidance, academic research and to irradiate the young budding entrepreneurs and every other individual to know and understand the secret of success and sustainability in the business milieu.

O autorze

P.Pretheeba is specialized in the field of Financial Management and Entrepreneurship. She is an academician and a researcher, obtained her Ph.D., from Bharathiar University. Prof.R.Venkatapathy is an academician and adviser internationally familiar and proved his credentials. He is the Director of BSMED, Bharathiar University, India