'… Amy Bruckman essentially brings together her thinking on the potential in social creation of knowledge, pitfalls to watch out for, ways to invent through online resources, and developers' responsibilities … [It] will enlighten general readers who have seen none of the dozens of books and articles recently published on peer communities.' Avon J. Murphy, Society for Technical Communication
Acknowledgments; Introduction; 1. Are online “communities” really communities?; 2. What can online collaboration accomplish?; 3. Should you believe Wikipedia?; 4. How does the internet change how we think?; 5. How do people express identity online, and why is this important for online interaction?; 6. What is bad online behavior, and what can we do about it?; 7. How do business models shape online communities?; 8. How can we help the internet to bring out the best in us all?