Short Introduction to Strategic Management

ISBN-13: 9781107031364 / Angielski / Twarda / 2013 / 316 str.

Torben Juul Andersen

Opis

Provides a concise yet rigorous introduction to strategic management and its contemporary challenges, with multiple examples, case studies and references.

Recenzje

'The integrative strategy approach where autonomous entrepreneurial initiatives interact with central strategy making processes to form a dynamic system is interesting … it provides a useful framework for thinking about how to set up a responsive organization.' Robert A. Burgelman, Edmund W. Littlefield Professor of Management, Stanford University

Spis treści

Preface; 1. The strategy concept; 2. Strategy formulation; 3. Strategy execution; 4. Integrative strategy; 5. Multinational corporate strategy; 6. Strategic leadership; Index.