Shopping Centre Marketing

ISBN-13: 9781032690520 / Twarda / 2024 / 264 str.

Grzegorz Maciejewski

Opis

In this book, the authors evaluate the relationship between the perceived value of a shopping centre and customer engagement by identifying consumer motives, purchase behaviour and responsiveness to marketing strategies. 

Spis treści

List of Tables                                                                                                                                                                       

List of Figures                                                                                                                                                                     

Introduction                                                                                                                           

 

1 Shopping centres as a retail format                                                       

1.1 Contemporary understanding of the term “shopping centre” 

1.2 The origin and development of shopping centres

1.3 A shopping centre and its stakeholders 

1.4 Customer behaviour in shopping centre space 

 

2 Customer engagement in the context of value creation                          

2.1 Customer engagement: concept, motives and forms of engagement 

2.2 Value in marketing 

2.3 Creating customer value 

2.4 Relationship between customer engagement and customer value

 

3 The Shopping centre as a space for creating value                                

3.1 A shopping centre’s value proposition – factors of attractiveness 

3.2 The perceived value of a shopping centre and its dimensions 

3.3 How a shopping centre creates value 

3.4 Research methodology 

 

4 The perceived value of a shopping centre and customer engagement   

4.1 The exploratory phase of research  

4.2 Forms and motives of the engagement of the shopping centre customer

 in the context of research 

4.3 Components of shopping centre value in the opinion of customers 

4.4 The typology of shopping centre customers  

4.5 The impact of shopping centre value on customer engagement 

 

Conclusions and recommendations                                                                                                                                                                                                               

Annex 1                                                                                                                                 

Annex 2                                                                                                                     

Annex 3                                                                                                                                 

                                                                                                                                   

O autorze

Piotr Krowicki is a graduate of interdisciplinary PhD studies and is currently Assistant Professor at the Department of Management at the WSB University in Dąbrowa Górnicza.

Grzegorz Maciejewski is a Professor at the University of Economics in Katowice, and the Head of the Market and Consumption Department.