Shopping 3.0: Shopping

ISBN-13: 9781138255944 / Angielski / Miękka / 2016 / 226 str.

Cor Molenaar

Opis

Customers don't come into a shop because they have to, because they have no choice; they enter voluntarily because it is practical, or attractive, or fun! Shops are not yet written off and retailers are not practising an ancient craft, but there is a lot that needs to be done. Drawing on extensive research, Cor Molenaar, one of Europe's leading authors on the intersection of marketing and technology, explores what modern shopping customers are looking for and what retailers (online, bricks and mortar or hybrid) can do to attract them. It is a must-have guide for retailers, IT and marketing professionals, and advertising agencies.

Spis treści

Introduction: Retailers in Difficult Times; Chapter 1 8pm in the Evening: How Life has Changed for Retailers; Chapter 2 A New Way of Shopping: The Role of Customer Experience and Entertainment; Chapter 3 Shopping Evolution: How to Adapt to Survive; Chapter 4 Customers Want Recognition: Making the Shopping Experience Personal; Chapter 5 Technology Makes Buying Easy: Integrating Bricks and Mortar with the Internet; Chapter 6 The Future of Shopping: Shopping, the Internet or Both?;

O autorze

Professor Cor Molenaar is one of Holland's foremost business speakers and writers on the intersection of marketing and technology. He has been Professor in the department of Business Administration at the Rotterdam School of Management since 1999 and extended his fields to include e-Marketing and Distance Selling in 2007. Alongside his academic work, Cor Molenaar has been active as founder and director of consulting firm eXQuo, as commissioner of Fujitsu Services Holland, as Chairman of the Dutch RFID platform and of the Dutch foundation regulating security and warrantee systems for online retailers. Previously he has worked for companies including Ogilvy and Mather Dataconsult and Peppers and Rogers. He is author of a number of books in English and Dutch including e-Strategy (2000) and Interactive Marketing (1996). The Dutch edition of Shopping 3.0 sold 3,000 copies in the first three months of publication.