Shipping Strategy: Innovating for Success

ISBN-13: 9780521761499 / Angielski / Twarda / 2009 / 294 str.

Lorange, Peter

Opis

The shipping industry has an impact on each and every one of us every day. Ships transport the food we eat, the clothes we wear, the cars we drive, the materials used to build our homes, and the fuel that heats them. Yet traditional shipping companies - ones that combine various aspects of shipping under one organizational roof - are on the decline. They are gradually being replaced by new, more specialized companies with more strategic clarity and managerial focus. In Shipping Strategy Peter Lorange draws on his extensive experience in the shipping industry to show how companies can adapt to the fast-moving and volatile world of maritime business by devising strategies for future success, including specialization and innovation.

Recenzje

'The economic downturn means that ship-owning companies and related maritime firms must re-evaluate their corporate strategies in order to survive. Peter Lorange's latest book will be a valuable aid in this process.' Hank Marcus, Professor of Marine Systems, Massachusetts Institute of Technology

Spis treści

List of exhibits; Foreword; Acknowledgements; Part I. World Shipping: The Context: 1. Drivers of change in the shipping industry; 2. Major shipping markets; 3. Shipping freight rates; 4. Shipping industry clusters; Part II. Strategic Archetypes in Shipping: 5. Specialized strategies; 6. Owning steel; 7. Using steel; 8. Operating steel; 9. Innovating around steel; Part III. The Firm's Portfolio Strategy: 10. Portfolio management; 11. Risk and revenue management; Part IV. In Conclusion: 12. Two unique issues in shipping - family and governance; 13. In the end … a question of management capabilities; Bibliography; Index.