Shift: Transform Motion Into Progress in Business

ISBN-13: 9781119810148 / Angielski / Twarda / 2022 / 304 str.

Richard Lees; Azlan Raj

Spis treści

Foreword viiAcknowledgments xiIntroduction: Rocking Horses Don't Belong in Boardrooms 1Part One Principal 131 The Peppered Moth 172 The Chicken KPI 313 The Queen's Gambit 59Part Two The Crew 1034 Make Every Shot Count 1075 Row the Boat in Time 141Part Three The Season 1696 Turn Headwinds into Tailwinds 1737 It Will Rain on Your Parade 1958 Go for the Albatross 235Conclusion 265Epilogue 271About the Authors 279Index 285

O autorze

Richard Lees is Chief Strategy Officer for Merkle and dentsu's EMEA Customer Experience Management service line. He has over 30 years of experience applying data to solve business challenges, equipping clients to deliver targeted, personal experiences.Azlan Raj is Chief Marketing Officer for Merkle and dentsu's EMEA Customer Experience Management service line. He positions and works across all of dentsu's commerce, data, and technology platforms, including analytics, media, customer experience, content, and B2B.