Services in Family Forestry

ISBN-13: 9783030290016 / Angielski / Miękka / 2020 / 359 str.

Teppo Hujala; Anne Toppinen; Brett J. Butler

Spis treści

Introduction; Teppo Hujala et al.- Section I. Market environment and context.- 1. Conceptual foundations of service-dominant logic; Marja Toivonen et al.- 2. Change of forest owners’ values and other service-demand drivers; Heimo Karppinen et al.- 3. Societal expectations from family forestry; Anna Lawrence et al.- 4. Evolving intersection of public policies and services; Teppo Hujala et al.- Section II. Public service and business innovations.- 5. Innovation types in family forestry; Gerhard Weiss et al.- 6. Innovation management; Eric Hansen et al.- 7. New England advances in forest services; Brett Butler et al.- 8. Landowner perspective on novel uses of forest services; Sami Berghäll et al.- 9. Business models in transition countries; Miika Kajanus et al.- Section III. Emerging service topics.- 10. The diversifying use of family forests; Mikko Kurttila et al.- 11. Non-wood forest products innovations; Alice Ludvig et al.- 12. Conservation agreements as services; David Kittredge et al.- 13. Forest planning services re-invented; Vilis Brukas et al.- 14. Gender perspective on forest services; Gun Lidestav et al.- Section IV. Transitions governance.- 15. Sustainability transition as a driver; Anne Toppinen et al.- 16. Enabling institutional change in policy level; Juha Hiedanpää et al.- 17. Role of social networks and social capital in forest services; Jessica Leahy et al.- 18. Service design and co-creation as future-oriented micro-level assets; Teppo Hujala et al.

Blurb

With this book, the reader will become familiar with services and service research as evolving phenomena in private, non-industrial family forestry. Targeted as learning material for higher-education students in Western economies, and as a handbook for forest scientists worldwide, the book has a strong theoretical base, but also a practical orientation with examples of novel forest services from different regions and contexts.

Conceptual foundations of service dominant logic (S-D logic) will introduce the reader to the service research lenses, through which the subsequent chapters scrutinize services designed and offered to family forest owners. These publicly funded or market services typically help owners fulfil various land ownership objectives through forest management. Increasingly, these services are helping landowners to secure and improve ecosystem services provision from their forests and helping to meet demands from the various stakeholders.

While the book essentially approaches services as a continuous, value co-creation activity by forest owners and service providers, it recognizes and analyses the role of supporting institutions and policy frameworks in service evolution. Moreover, the book takes a step further by contemplating the wider societal transitions that may be required to enable service ideas to become service innovations as part of paradigmatic changes of markets, entrepreneurship, and customer behavior that help society move towards more sustainable and responsible bio-based economy.