ISBN-13: 9780750666749 / Angielski / Miękka / 2006 / 280 str.
ISBN-13: 9780750666749 / Angielski / Miękka / 2006 / 280 str.
This text provides a practical approach to the service industry, with a specific focus on the management and marketing elements. It includes pedagogical features such as exercises and mini cases to consolidate learning and make it student friendly and is suitable for students on marketing, business, and hospitality courses.