Services Marketing

ISBN-13: 9783330000544 / Angielski / Miękka / 2016 / 168 str.

Anandhi K

Opis

Services form a major part of economic activities and the world today is dominated by the service sector. The service sector is enormously large and varied. It includes banking, transportation, insurance, communication, education, employment, healthcare, Legal service, accounting, tourism, hospitality and information services.Some of the services are provided on a nonprofit basis, for example,education and healthcare, while others are provided on a commercial basis such as hotels, professional consultants, solicitors etc

O autorze

Dr.K.Anandhi Is an Assistant Professor in the Department of Entrepreneurship studies, Madurai Kamaraj University, Madurai, India. She holds Ph.D in Management from Bharathiar University Coimbatore.Her area of specialization is Marketing Management and Financial Management. She has 8 years of teaching experiences and 7 years of Industrial Experience