Serviceology for Services: Selected Papers of the 1st International Conference of Serviceology

ISBN-13: 9784431563549 / Angielski / Miękka / 2016 / 375 str.

Masaaki Mochimaru; Kanji Ueda; Takeshi Takenaka

Opis

This book provides a useful overall guide to the state of the art in theory and practice of services for researchers in various fields, including engineering, marketing, economics, and others.

Recenzje

From the book reviews:

"This book is a collection of 38 papers that were presented at the First International Conference on Serviceology ... . The authors always start by explaining the problem addressed in the paper. This is followed by a succinct summary of the supporting literature. ... business process practitioners will find that this book adds new understanding of how business processes should be framed and designed. In my judgment, this book should be added to every university's library." (Don Chand, Computing Reviews, October, 2014)

Spis treści

Data assimilation & human modeling.- Enhancing Service Analysis and Testing  with VR/AR/MR.- Healthcare service.- Mechanism design for services.- Psychological aspects & neuromarketing.- Product Service System (PSS).- Public & urban service.- Regional development & policymaking.- Service economy and productivity.- Service innovation and design.- Service management & marketing.- Service robotics.- Service theory.- Tourism & hospitality.

Blurb

Services are key activities in the globalization of the economy and also underlie the quality of life of local residents. The advanced work presented in this book was selected from the proceedings of the First International Conference on Serviceology (ICServ2013), held October 16–18, 2013 in Tokyo. This book provides a useful overall guide to the state of the art in theory and practice of services for researchers in various fields, including engineering, marketing, economics, and others. This work also facilitates the scientific systematization of services and promotes technological developments for solutions of industrial issues.