Service facility design, customer quality perceptions and facility use : The perceptions of spectators in non-team-based leisure-sport stadiums

ISBN-13: 9783838330808 / Angielski / Miękka / 2010 / 164 str.

Alvin Lee

Opis

The physical environment of stadium facilities was found to significantly affect spectators satisfaction during visits. This book reports the results of a study using motor vehicle, dog and horse racing stadiums. At these venues, facility aesthetics, cleanliness and accessibility to different service areas were significantly and positively associated with customer evaluations of the quality of their visit. In turn, visit-quality was found to have a significant positive relationship with the length of their visit and the spectators intentions to return to the venue. This appears to be the first study of how spectators in non-team-based leisure stadiums viewed the physical built-environment. It is also the first to report on how these types of built environments affects visitation behavior.

O autorze

Dr. Alvin Lee is Assistant Professor in Marketing. He specializes in public policy, quantitative marketing and modeling.