Serious Money: Fundraising and Contributing in Presidential Nomination Campaigns

ISBN-13: 9780521497800 / Angielski / Miękka / 1995 / 200 str.

Clifford W. Brown; Clyde Wilcox; Lynda W. Powell

Opis

Serious Money offers detailed analysis of the relationship between fundraising methods and contributing decisions in presidential nomination campaigns. Brown, Powell, and Wilcox explore the fundamental differences between direct mail solicitation and personal-solicitation networks, and how candidate resources dictate the use of unique methods of solicitation. The research is based largely on newly conducted surveys of campaign contributors, a panel study of contributors and interviews with campaign fundraising professionals.

Spis treści

Figures and tables; Acknowledgments; 1. Introduction; 2. Regulatory environment; 3. The contributor pool; 4. Mobilizing the pool: methods of soliciting campaign funds; 5. Candidate resources; 6. Recruiting contributors and solicitors: candidate and individual decisions; 7. Conclusion; Appendices; Works cited; Index.