Seniors in the age of new information technologies - 2023

ISBN-13: 9786206782827 / Angielski / Miękka / 52 str.

Daria Wrukowska

Opis

The presented research results indicate that older people participating in the study adopt new solutions rather positively, although successful implementation requires effective systems of communication, often also education and help from loved ones. Innovative companies should thoroughly examine communication barriers that exist with seniors to be able to get to know their needs and expectations even better. The results also showed that the elderly expect, first and foremost, innovative solutions related to tourism and leisure, as well as insurance services.

O autorze

Daria Emilia Wrukowska is a PhD student at the Faculty of Economics, Finance and Management of the University of Szczecin. She appeared as a speaker at numerous national and international conferences Her boradest interests encompass senior marketing, customer behavioural and e-client.