Selling the Splat Pack: The DVD Revolution and the American Horror Film

ISBN-13: 9780748685493 / Angielski / Twarda / 2014 / 224 str.

Bernard, Mark

Opis

Selling the Splat Pack unravels the history of how the emergence of the DVD market changed cultural and industrial attitudes about horror movies and film ratings. These changes made way for increasingly violent horror films, like those produced by the 'Splat Pack' - a group of filmmakers who were heralded in the press as subversive outsiders.
Were brutal American horror movies like the Saw and Hostel films a reaction to the trauma of 9/11? Were they a reflection of 'War on Terror'-era America? Or was something else responsible for the rise of these violent and gory films during the first decade of the 21st century?
Taking a different tack, Mark Bernard proposes that the films of the Splat Pack were products of, rather than reactions against, film-industry policy. This book includes an overview of the history of the American horror film from an industry-studies perspective, an analysis of how the DVD market influenced the production of American horror films, and an examination of films from Splat Pack members such as Eli Roth, Rob Zombie, James Wan and Alexandre Aja.
By re-examining the history of the American horror film from a business perspective and exploring how DVD influenced the production of American horror films in the early 21st century, this thought-provoking book provides students and scholars in Film Studies with an alternative perspective on the Splat Pack.

Spis treści

Table of Contents; Acknowledgements; Introduction; Part I: The Industrial Context of the Splat Pack; 1. Introducing the Splat Pack; 2. Politics and the Horror Film: An Industry Studies Intervention; 3. The DVD Revolution and the Horror Film, Take One: From Trash to Art to Collectable; 4. The DVD Revolution and the Horror Film, Take Two: Rise of the ‘Unrated’; Part II: The Splat Pack on DVD; 5. Text, Subtext, and the Story of the Film: Eli Roth’s Hostel and Hostel: Part II on DVD; 6. The ‘White Trash’ World of Rob Zombie: Class, Collecting, and Slumming Spectators; 7. Seriality, Subjectivity, and New Media: Consuming the Saw Series; 8. Scars, Both Material and Cyber: Haute Tension and The Descent on DVD; Afterward; Biblography; Filmography; DVD Supplemental Materials Referenced.