Selling the Sacred

ISBN-13: 9781032378428 / Twarda / 2024 / 384 str.

Opis

There’s religion in my marketing! There’s marketing in my religion! Selling the Sacred explores the religio-cultural and media implications of a two-sided phenomenon: marketing religion as a product and marketing products as religion.

Spis treści

Introduction; Part I: Branding, Promotion, and Religious Media – Past and Present: 1. From Logos to Logo and Back Again: Images as Transactional Objects in the History of Christian Devotion; 2. Spiritual Healing for Sale: Medical Pluralism and the Commodification of Native American Healing Traditions; 3. Rex Humbard, Psychographics, and the Hard Sell; Part II: Politics and Religio-marketing: 4. Sharpiegate; 5. Two Truths and a Lie: Unpacking PragerU’s Hostile Rebrand of Climate Action in Religion of Green; 6. A Head for Politics: Yarmulkes, Presidential Politics, and the Marketing of (Jewish) America; 7. First Thoughts on a Second Qoming: Reading QAnon’s Occult Economy Through the Works of Jean and John Comaroff; Part III: Old Marketing in New Media: 8. Faith-centric TikToks: Promoting religion through personalized experience and engagement; 9. Selling to ‘Smarties’: The Marketing Strategies of a Social Justice Influencer; 10. Marketing Mainline Campus Ministry: “God Loves Everyone, No Exceptions”; 11. Inventing a Digital Evangelical Audience; Part IV: Spirituality and Multilevel Marketing (MLM): 12. Live Your Best Life Now: Wellness, Spirituality and Multi-Level Marketing in the Health Freedom Movement; 13. #BecauseofLuLaRoe: MLMs and the Rhetoric of Freedom, Girlboss Feminism, and Retail Ministry; Part V: Cult Branding, Purpose Marketing, and the Body Politic: 14. Drinking the CrossFit Kool-Aid: Cult Marketing Meets Functional Fitness; 15. Purpose Driven Food: Evangelical Diet Marketing and Conscious Capitalism; Part VI: Religion, Marketing, and the Spirit of Capitalism: 16. Hinduism and the New Spirit of Capitalism: Vocational Theology in 21 st Century Spiritualist Self-Improvement Literature; 17. Vintage Not Retro: The Secondhand Social Life of Christian Material Culture; 18. (Not) Marketing Atheism: A conversation with Gregory Epstein.

O autorze

Mara Einstein is an internationally recognized expert on deceptive marketing tactics, a sought-after speaker and writer, and a Professor of Media Studies at Queens College (CUNY), USA. 

Sarah McFarland Taylor is an award-winning author and Associate Professor of Religious Studies and Environmental Policy and Culture at Northwestern University, USA