Selling on Amazon For Dummies

ISBN-13: 9781119689331 / Angielski / Miękka / 2020 / 400 str.

Consumer Dummies

Spis treści

Introduction 1Part 1: Getting Started with Selling on Amazon 5Chapter 1: Laying the Groundwork 7Chapter 2: Selling on Amazon in a Nutshell 25Chapter 3: Setting Up Your Amazon Seller Account 39Chapter 4: Becoming Familiar with Seller Central 53Part 2: Procuring Products to Sell on Amazon 71Chapter 5: Knowing What You Can and Can't Sell on Amazon 73Chapter 6: Finding Products with Profit Potential 81Chapter 7: Exploring Your Product Sourcing Options 101Chapter 8: Evaluating and Negotiating with Suppliers 123Part 3: Getting Down to the Business of Selling 137Chapter 9: Listing Products for Sale on Amazon 139Chapter 10: Fulfilling Customer Orders 171Chapter 11: Helping Shoppers Find You and Your Products 195Chapter 12: Boosting Sales with Marketing and Advertising 207Chapter 13: Focusing on Customer Service 231Chapter 14: Building and Managing Your Own Webstore 247Chapter 15: Managing Your Inventory 263Part 4: Taking Your Business to the Next Level 277Chapter 16: Putting Additional Amazon Seller Tools to Work for You 279Chapter 17: Building Your Own Brand (or Not) 297Chapter 18: Taking Advantage of Third-Party Tools and Service Providers 311Chapter 19: Expanding Your Operations: B2B and Global Sales 321Part 5: The Part of Tens 335Chapter 20: Top Ten Advertising Tips 337Chapter 21: Ten Tips to Deliver Awesome Customer Service 345Chapter 22: Ten (Plus One) Tips to Find Best-Selling Products 353Index 361

O autorze

Deniz Olmez is an Amazon consultant who specializes in search engine optimization, new account setup and management, FBA, and branding services. Joe Kraynak has authored and coauthored numerous books including Flipping Houses For Dummies and Foreclosure Self-Defense For Dummies.