Selling Textiles in the Long Eighteenth Century: Comparative Perspectives from Western Europe

ISBN-13: 9781137295200 / Angielski / Twarda / 2014 / 254 str.

Jon Stobart; Bruno Blonde

Opis

Textiles are a key component of the industrial, industrious and consumer revolutions, which are seen as transforming the economy, society and culture of Western Europe during the long eighteenth century. Yet we lack a coherent picture of how the marketing of textiles varied across time and between different regions and countries. This book provides important new insights into the ways in which changes in the supply of textiles related to shifting patterns of demand, not just in terms of imported novelties such as chintz, but also more traditional, locally-produced and even second-hand textiles. It focuses on the processes and practices of retailing, and assesses how these responded to and promoted wider changes in value systems and supply networks. It encompasses discussion of fashion and taste, advertising and pricing, cultural norms and local tradition, cleanliness and hygiene, shopkeepers and stock.

Recenzje

"The principal achievement of this book is that of providing the comparative perspective promised by the title. ... each chapter can be read as a case study that not only relates to existing literature but also provides new, detailed information highlighting trends ... . Equally significantly, it directs readers to areas where there is potential for further or comparable research, thus encouraging further work in this field." (Sally Tuckett, Textile History, Vol. 47 (1), 2016)

Spis treści

Introduction; Bruno Blonde and Jon Stobart 1. An Education in Comfort: Indian Textiles and the Remaking of English Homes over the Long Eighteenth Century; Beverly Lemire 2. Making the Bed in later Stuart and Georgian England; Sara Pennell 3. Customers and Markets for 'New' Textiles in Seventeenth- and Eighteenth-century Sweden; Lili-Anne Aldman 4. The International Textile Trade in the Austrian Netherlands, 1750-1791; Ann Coenen 5. Material Marketing: How Lyonnais Silk Manufacturers Sold Silks, 1660-1789; Lesley Miller 6. Rural Retailing of Textiles in Early Nineteenth-century Sweden; Pia Lundqvist and Anna Brismark 7. New Products, New Sellers? Changes in the Dutch Textile Trades, c. 1650-1750; Danielle van den Heuvel 8. 'According to the latest and most elegant fashion'. Retailing Textiles and Changes in Supply and Demand in Seventeenth and Eighteenth-century Antwerp; Bruno Blonde, Laura Van Aert and Ilja Van Damme 9. Taste and Textiles: Selling Fashion in Eighteenth-century Provincial England; Jon Stobart 10. Luxury and Revolution: Selling High Status Sarments in Revolutionary France; Natacha Coquery 11. Second-hand Trade and Respectability: Mediating Consumer Trust in Old Textiles and Used Clothing (Low Countries, Seventeenth-Eighteenth Centuries); Ilja Van Damme 12. Urban Markets for Used Textiles: Examples from Eighteenth-century Central Europe; Georg Stoger

O autorze

Lili-Annè Aldman, University of Uppsala, Sweden Anna Brismark, University of Gothenburg, Sweden Ann Coenen, University of Antwerp and Utrecht University, Belgium Natacha Coquery, University of Lyon, France Beverly Lemire, University of Alberta, Canada Pia Lundqvist, University of Gothenburg, Sweden Lesley Miller, Victoria & Albert Museum, UK Sara Pennell, University of Roehampton, UK Jon Stobar, University of Northampton, UK Georg Stöger, University of Salzburg, Austria Laura Van Aert, Centre for Urban History, University of Antwerp, Belgium Ilja Van Damme, Centre for Urban History, University of Antwerp, Belgium Danielle van den Heuvel, University of Kent, UK