Selling School: The Marketing of Public Education

ISBN-13: 9780807758885 / Angielski / Miękka / 2018 / 208 str.

Catherine DiMartino; Sarah Butler Jessen

Opis

Outlines the growth and development of marketing and branding practices in public education. The authors highlight why these practices have become important across key fields within public education, including leadership and governance, budgeting and finance, strategic initiatives, use of new technology, the role of teachers in marketing, and messaging.