Selecting Commercialization Strategies for Biotechnology Research

ISBN-13: 9783330089884 / Angielski / Miękka / 2017 / 88 str.

Zahra Kalatehaei

Opis

Development new technologies and researches are considered as a vital strategic source and they will not add value to the countries economics unless they become commercialized. So selecting a suitable commercialization strategy is considered as a strategic selection and accordingly the importance of the factors affecting this selection is more obvious. In this study, using a mix method, as well as applying agency theory; firstly, the local Factors Affecting the Selection of Iran special commercialization strategy in 41 young biotechnology companies were identified through interview and then a questionnaire was prepared integrating these factors and the factors extracted from the existing literature and was distributed among a larger sample in order to obtain the integrity. Finally, after analyzing the questionnaires, the factors affecting the selection of each introduced commercialization strategy were identified.

O autorze

Zahra Kalatehaei's field of specialty is commercialization of high technologies and her research interests include commercialization and technology exploitation. The present book is a summary of the author's two-year studies on commercialization strategies and factors influencing the selection of them in the biotechnology industry.