Seismic Digital Shift: Rethinking Our Digital Future

ISBN-13: 9789819959525 / Angielski

Yong Hu

Spis treści

Contents:

Part one Trend

1. Atoms and Bits

2. Mobile megatrends and social changes 

3. The trap of big data 

4. Heraklion's Law 

5. Let us open up assets, data, and minds ——Preface  of Sharing Economy

6. Digital displacement is happening everywhere

7. The transformation of China's physical manufacturing industry

8. The manufacturing industry and the Internet must be integrated

9. Four major challenges of enterprise digital transformation

Part two Strategy 

10. The rise of social enterprises 

11. Go beyond a single platform strategy 

12. Do you need a strategy? 

13. Look into or out ——Strategic choices of enterprises in digital age 

14. Use the paradox to find a better way 

15. Ability determines speed 

16. Under the wind of change and reform, swim to the other side 

17. That crazy Steve Jobs 

18. The 10-year test of business leaders 

19. From excellent to outstanding to unstoppable 

20. Sony: Apple's negative teaching materials

Part Three Organization

21. What kind of company is excellent? 

22. P&G's innovative "from one to eight" 

23. A company seeking change 

24. A world of chaos 

25. Coasean ceiling and floor 

26. Hacker Culture and New Organization Theory 

27. Four traps for entrepreneurs 

28. From big company to "entrepreneur company" 

29. The best business leaders become the enemies of the business

Part Four Talents

30. The dividing line between innovation and imagination 

31. Are people selfless or selfish? ——Reading Penguin and the Monster

32. Boost? Push? Or just kick it? 

33. Gamification and Cold War Thinking 

34. Chinese Wisdom in the Quantum World 

35. Collaboration changes the world ——Preface to Wiki Economics 

36. The latitude and longitude of our world 37. Employees are always smarter than bosses

Part five Users

38. Every company is a stage 

39. Is free a business model? 

40. What is a "big product"? 

41. Mobile Internet thinking is a touch-point thinking 

42. How companies make good use of social platforms

43. who has the final say in Brand

44. The essence of social marketing 

45. Community Economy and Fan Economy 

46. No red envelopes, no social interactions; no social interactions, no red envelopes

 ——In-depth analysis of WeChat red envelope design 

47. Sellers beware should be careful with intention economy

Part six Chinese Practice

48. Chinese strategist 

49. Liu Chuanzhi's Dream of “hundred year lasting business”

50. Turn employees into "internal entrepreneurs" 

51. Tencent must prove that it is a technology company 

52. Air of Innovation

O autorze

Hu Yong is a Professor in the School of Journalism and Communication at Peking University. He is committed to discovering interesting things at the intersection of culture, technology and politics, especially emancipatory cultural practices, contours of the network society, digital economy and management, and human subjectivity.

Blurb

This book is an in-depth study on the past, present and future of digitalization, an important contribution to the literature on the development of the digital economy in China. The technological revolution in telecommunications has brought a “seismic shift” - the periphery has moved to the center, accelerating the emergence of a new digital world. The adoption and integration of advanced digital technologies such as 5G mobile networks, the Internet of things (IoT), cloud computing, artificial intelligence, big data analysis and robotics means that the traditional economy, with its organizational, productive and governance systems, is merging with the digital economy, with its innovative features in terms of business models, production, business organization and governance. This makes the digital transformation process highly dynamic and complex, thus challenging many aspects of economies and societies. The author discusses not only what digital transformation means for businesses, but also its impact on society at large, inspiring readers to understand China and the world and think about what digital future we would like to have.

Hu Yong is a Professor in the School of Journalism and Communication at Peking University. He is committed to discovering interesting things at the intersection of culture, technology and politics, especially emancipatory cultural practices, contours of the network society, digital economy and management, and human subjectivity.