Seeing is Believing: A visual communication approach to climate change

ISBN-13: 9783659881732 / Angielski / Miękka / 2016 / 84 str.

Jamie Matthews

Opis

Communication plays a fundamental role in shaping our understanding of complex issues such as climate change. Too often scientists and journalists complain that the public does not fully comprehend climate change as they cannot see it. Adhering to calls for a need to propel away from media representations of climate change to a focus on more case-specific research, this book analyses the aspect of visualisation within climate change communication with a focus on a contemporary example, the Extreme Ice Survey (EIS), as a case-specific study. EIS give a visual voice to our planets changing eco-systems, where an emphasis is placed on visually documenting the adverse effects climate change has on the planets glaciers, through conventional photography and time-lapse photography. Adhering to the need for further studies of visual representations towards the environment this book deploys an image analysis to investigate how meaning is framed through the EIS's photographs and time-lapse videos.

O autorze

Jamie Matthews is currently pursing a role with marketing and communication. He has extensive international experience, having worked and travelled in various countries. Last year in August 2015 he received a first class honours for his M.A. in Media and Communication Studies where a keen interest in environmental communication blossomed.