Search Marketing Strategies: A Marketer's Guide to Objective-Driven Success from Search Engines

ISBN-13: 9781138441217 / Angielski / Twarda / 2017 / 236 str.

James Colborn

Opis

Focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, this work demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives.

Recenzje

If you're looking at implementing a ppc or seo or paid inclusion search engine marketing program then you'll be wise to have this book in your arsenal. It's full of good information about the elements that really matter to your campaign and breaks it down based on the desired outcome. So whether your looking to implement a branding campaign, generate leads, sell product or just drive traffic, the tactics are there as well as a description of which engines to use for each type of campaign by industry.

Anyway, it's a good book so I say if you're in that market then you should definitely buy it. Even if you think you're too smart to learn anything new about seo or ppc, trust me, nobody's that smart.

Spis treści

Chapter 1 What is Search Marketing?; Chapter 2 Your Search Tool Kit; Chapter 3 Search Marketing Techniques; Chapter 4 Researching and Mapping the Space; Chapter 5 The Most Common Successful and Unsuccessful Elements of a Search Marketing Campaign; Chapter 6 Objective I; Chapter 7 Objective II; Chapter 8 Objective III; Chapter 9 Objective IV;

O autorze

James Colborn