Chapter 1: Screenwriting and Creativity: From the Inside Out.- Chapter 2: How do Creatives Think?.- Chapter 3 Creative Mind. Creative Writer.- Chapter 4 Finding Flow. Just do it!.- Chapter 5 It Could Be More!.- Chapter 6 Be Bold!.
Margaret McVeigh PhD is Head of Screenwriting and Contextual Studies at Australia’s largest film school, Griffith Film School, Griffith University. Margaret brings to her work in academe extensive national and international industry experience in all areas of writing including publishing, public relations and post-production. She has written short, feature and award-winning documentary films. Margaret is a recognized international expert in screenwriting and creativity and has run creativity workshops in Australia, China and Europe. Margaret’s overriding passion is to enable the writer to harness the power of the creative process, to celebrate their unique voice and use an integral knowledge of craft and creativity to tell inspiring and empowering stories.
This book provides aspiring screenwriters with a practical and informed way to learn how to think and write like a “creative” (the film industry term commonly used to refer to members of the key creative team – writer, director or producer) by connecting the transdisciplinary academic fields of screenwriting, film studies and cognitive psychology and neuroscience. It stands apart from other screenwriting “how to” books by applying contemporary scientific research about creativity to the craft of screenwriting. It provides a stepped approach to discovering how we think shapes what we write, so that we may understand how to write better. It shows the screenwriter how they can use this knowledge to challenge themselves to write deeper, richer and more engaging screenplays. It is designed to help students and emerging writers to discover their unique personal voice and the type of stories they could tell in a global context, whist overviewing the craft of screenwriting as part of the creative process. It provides a valuable complement, or alternative to popular screenwriting books. Chapters may be “dipped into” at whatever stage of the screenwriting creative process, or read from end to end. The focus of this book is first and foremost the writer as a “creative”. What is the writer thinking? Why are they thinking that way? How could they think and write better?
Margaret McVeigh PhD is Head of Screenwriting and Contextual Studies at Australia’s largest film school, Griffith Film School, Griffith University. Margaret brings to her work in academe extensive national and international industry experience in all areas of writing including publishing, public relations and post-production. She has written short, feature and award-winning documentary films. Margaret is a recognized international expert in screenwriting and creativity and has run creativity workshops in Australia, China and Europe. Margaret’s overriding passion is to enable the writer to harness the power of the creative process, to celebrate their unique voice and use an integral knowledge of craft and creativity to tell inspiring and empowering stories.