The Limit of Our Competitive Advantage ixPart I What's in a Conversation?Chapter 1 What's a Conversation? 3Chapter 2 Why Do We Need to Scale Conversations? 9Chapter 3 Components of a Conversation 21Chapter 4 Why Are Conversations Hard to Scale in Person? 33Chapter 5 Why Are Conversations So Hard to Scale Online? 41Chapter 6 Typical Mistakes Leaders Make at Scale 47Part II How to Scale Conversations EffectivelyChapter 7 Components of a Successful Scaled Conversation 65Chapter 8 The Hierarchy of Questions 79Chapter 9 Components of Good Questions for Scaled Conversations 107Chapter 10 Synthesizing Scaled Conversations 119Chapter 11 Scaling Conversations in Action: Diversity, Inclusion, Mental Health, Equity 139Acknowledgments 163About the Author 167Index 169
DAVE MACLEOD is the CEO and a co-founder of ThoughtExchange, the leading Enterprise Discussion Management platform for scaling conversations that is used by leaders of some of the world's biggest brands and most innovative public organizations. Prior to ThoughtExchange, Dave was a successful entrepreneur who designed businesses and events focused on innovating live group communication. Outside of work, Dave is a busy dad of three and a lover of the outdoors.