ISBN-13: 9781512235654 / Angielski / Miękka / 2015 / 150 str.
This is targeted sales training for aromatherapists, but the sales strategies hold true for any healer, or indeed person who finds the idea of "aggressive sales" intimidating. The truth is, "sell" is a four letter word, but in business there really is no getting away from it. Sales is the only thing that contributes to profit, every single other thing in your business is a cost. Wonderful things are happening in complementary therapy. Aromatherapy is edging its way slowly to the front of holistic medicine. Very gifted people are churning out fantastic research and results and the internet is full of what essential oils can do. But when a gentle soul emerges from their relaxing haze of their aromatherapy class room, how do they harness the buzz of energy around them for their craft? From 1999-2003 I worked in one of the most aggressive commercial environments there is. My role as a recruitment consultant was 80% cold calling in am extremely saturated sales arena. Despite my own gentle soul, I found ways not only to compete, but to excel.