Sales Promotion Techniques in Sri Dakshin Raghav Company

ISBN-13: 9786208433246 / Angielski / Miękka / 2025 / 84 str.

Karthika M

Opis

Sales promotion is one of the four aspects of promotion mix. (The other three parts of the promotional mix are advertising, personal selling, and publicity/public relation). Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests, point of purchases display, and rebate (marketing).