ISBN-13: 9783642291685 / Angielski / Twarda / 2012 / 316 str.
ISBN-13: 9783642291685 / Angielski / Twarda / 2012 / 316 str.
This thought-provoking book considers organizational sales performance at a high, strategic level, offering specific guidance in managing the entire organization,s sales function. The authors introduce and apply a practical checklist-based scoring system.