Safico Expansion To Dubai - International Marketing and Sales strategies » książka
Safico Expansion To Dubai - International Marketing and Sales strategies
ISBN-13: 9783838366333 / Angielski / Miękka / 2010 / 116 str.
By the year 2007, Safico had 40 employees and was on track to make $ 1.5 million profits for the year with a firm projected forecast for the coming years. The company was well established in Lebanon, is a Microsoft Partner and had some customers in the GCC. Safico main business was e-business solutions that is Human capital intensive and resources. By the end of 2008, everything has changed; Safico is far from the $ 1.5 million profits, a global financial crisis invaded the whole regions and indirectly affected the Lebanese market, Microsoft the leads generator of Safico reduced their marketing budgets and changed their strategy concerning their partners. This situation in addition to the saturation of the Lebanese market pushed Safico to plan for its International presence. But in order to be ready to operate abroad a set of questions were posed. Questions include ways to go abroad, mode of entry, type of market entry, marketing and sales strategy and competitive analysis...
By the year 2007, Safico had 40 employees and was ontrack to make $ 1.5 million profits for the yearwith a firm projected forecast for the coming years.The company was well established in Lebanon, is aMicrosoft Partner and had somecustomers in the GCC. Safico main business wase-business solutions that is Human capital intensiveand resources. By the end of 2008, everything haschanged; Safico is far from the $ 1.5 millionprofits, a global financial crisis invaded the wholeregions and indirectly affected the Lebanese market,Microsoft the leads generator of Safico reduced theirmarketing budgets and changed their strategyconcerning their partners. This situation in additionto the saturation of theLebanese market pushed Safico to plan for itsInternational presence. But in order to be ready tooperate abroad a set of questions wereposed. Questions include ways to go abroad, mode ofentry, type of market entry, marketing and salesstrategy and competitive analysis...
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